Manizh Practice · Shopify Design & Development

Stores built like products, not templates.

A dedicated Shopify practice for merchants who want more than a theme swap. We build storefronts, custom apps, headless experiences, and product configurators — designed for conversion, engineered to last, delivered by a senior team.

What we build

Everything from a theme refresh to a headless rebuild.

One senior team across design, front-end, Liquid, apps, and integrations. No handoffs between a design shop and a dev shop.

Theme & storefront

Shopify 2.0 themes built for merchandising flexibility — sections, blocks, metaobjects, and editor-friendly composition.

  • Custom Dawn-based themes
  • Section & block architecture
  • Merchandiser-editable pages
  • Performance & Core Web Vitals

Custom apps & integrations

Public and private Shopify apps, admin extensions, and integrations to ERP, PIM, 3PL, and marketing systems.

  • App Bridge & admin UI
  • Webhooks & Flow automations
  • ERP / PIM / 3PL connectors
  • Checkout UI Extensions

Headless & Hydrogen

When a storefront needs more than Liquid can give — Hydrogen, Oxygen, or a custom React front-end on the Storefront API.

  • Hydrogen & Oxygen
  • Storefront API & GraphQL
  • Composable / MACH front-ends
  • Edge caching & ISR

Configurators & PDPs

3D builders, kit configurators, and rich product pages for brands whose products deserve better than a variant dropdown.

  • 3D / WebGL product builders
  • Kit & bundle configurators
  • PDP experiments & A/B
  • Personalization & customization
Selected work

Two storefronts. Two different businesses.

B2B-plus-B2C apparel manufacturing, and custom sportswear with live 3D configuration. Different models, same doctrine: one senior team, full ownership, storefront live and running.

Case · 01 · Hybrid B2B + B2C

Marsh Creek — a storefront that feels like a shop.

A clothing and custom-apparel manufacturer selling to wholesale buyers and direct consumers — two audiences that usually force brands into two storefronts. Manizh built a single Shopify storefront that serves both: one catalog of custom garments and specialty finishes with full variant options, Stripe integrated for secure end-to-end checkout, and order-to-fulfillment configured natively in Shopify.

STACK
Shopify 2.0 · Liquid · Stripe
SCOPE
Full build · Hybrid B2B+B2C · Fulfillment
RESULT
Wholesale and DTC on one stack — one catalog, one fulfillment flow
Marsh Creek — home page
Home — editorial hero & category storytelling
Marsh Creek — collection listing
Collection — faceted filter, dense grid
Marsh Creek — product detail page
PDP — confidence-to-buy details & upsell
Case · 02 · Custom team sportswear

IRA — a 3D kit builder for a technical product.

Custom team sportswear is sold through back-and-forth quoting — sketches, emails, revisions — which caps how many teams a brand can serve. Manizh built a bespoke storefront centered on a live 3D kit builder — design, color, collar, fabric — with CRM integration, WhatsApp commerce, and Shopify Flow automations running order and customer processes end to end.

STACK
Shopify · React · WebGL · Storefront API
SCOPE
3D builder · CRM + WhatsApp · Flow automation
RESULT
Teams design their kit in the browser and order it — quoting became a product experience
IRA — customization landing page
Customization landing — value narrative
IRA — 3D kit builder
3D kit builder — WebGL configurator
IRA — why choose us
Trust — differentiation & proof
IRA — partnerships
Partnerships — channel & installer pages
How we work

Discovery first. Design-led. Senior-built.

Every Shopify engagement starts with a two-week discovery — merchandising audit, tech audit, and a written plan. We only propose the build once we agree on the shape.

01

Discovery

Merchandising audit, current-theme review, analytics deep-dive, stakeholder interviews.

2 wks
02

Design

IA, wireframes, visual design, section & block system. Reviewed against real merchandising.

3–4 wks
03

Build

Theme, custom apps, integrations. Weekly demos on a real staging store.

6–10 wks
04

Launch

Cutover, redirects, analytics, post-launch hypercare.

2 wks
05

Run

Optional retainer for merch enablement, experiments, and iterative growth work.

Ongoing

Have a Shopify build in mind?

Tell us what you sell and where the current storefront falls short. We will send back a written point of view within a week — no boilerplate proposal.

Start a Shopify project →